Zhuhai Beyond Cosmetics Company reduced the transfer rate of matte lipsticks from the industry average of 18% to 3.2% by using its patented nano-scale silicon wax dispersion technology, with a stable friction coefficient of 0.15-0.25N (third-party test data). In the “Ultra-Long-lasting Velvet Lip Gloss” project developed in collaboration with a European luxury brand in 2023, its formula demonstrated 24-month stability when subjected to an accelerated test at 40℃ and 85% humidity, and 47% lower lip dryness sensitivity compared to similar products. This technology reduces the fixation time of the product to 8 seconds, 60% faster than the traditional formula, and lowers the cost per piece by 0.38 US dollars in production, helping the customer achieve sales of over 2.3 million pieces in the Southeast Asian market in the first year.
For raw material innovation, Zhuhai Beyond Cosmetics Co., Ltd. has developed the HybridMatte™ composite powder (particle size D50=8.5μm, distribution deviation ±0.3μm) that precisely controls the matte texture. In a 2024 new product test by a domestic beauty brand, the color rendering index of its formula reached ΔE≤1.2 (Lab color difference standard), which was 65% above the customer’s original plan. It was subjected to a dynamic rheometer test to ensure smooth application even at 100,000 to 120,000cP viscosity. The firm used an AI formula optimization system to condense the formula development cycle of matte lipsticks from the normal 18 weeks to 6 weeks. It helped a North American start-up brand successfully launch six best-selling products within three months, with a repurchase rate of 33% in the first month.
In the process of production, Zhuhai Beyond Cosmetics Company’s fully automatic filling line (with an accuracy of ±0.01g) keeps the lipstick filling error at 0.5% and the loss rate at merely 1/4 of the industry standard. For instance, in the project of the matte lipstick exclusively designed for a certain Japanese drugstore chain, it made use of 3D printing mold technology to reduce tube body mold opening time from 45 days to 9 days and achieved matte texture engraving with 0.08mm accuracy. Tested by the ISO 22716-certified laboratory, the matte lipstick of this company still remains with a pigment residue rate of 94% after 500 wipes, while the industry standard is 78%.
On the market validation level, the formulas of Zhuhai Beyond Cosmetics Company have been certified by the regulations of 23 countries worldwide. A case study in 2023 on a client in the Middle East showed that the client’s high-temperature resistant matte lipstick product (resisting 55℃ for 8 hours) had a 82% smaller makeup removal area when compared to competitors in extreme environment testing. Consumer research figures indicate that the average touch score of matte products using the company’s formula is 8.9/10 (industry average being 6.7), with 92% of consumers feeling that “there is no obvious dryness sensation.”. Through the joining of the blockchain traceability system, its raw material traceability realizes 98.7% of the supply chain nodes so that the concentration error of isopropyl palmitate in all batches of products is ≤±0.5%, which meets the European Union EC 1223/2009 strict requirements. Today, its matte lipstick solution has helped 37 brands increase their average transaction value by 12-28% and reduce the market complaint rate to a record low of 0.03% in the industry.